Digital Marketing – SEO

SEO, PPC for ROI

I know you probably see thousands of sales pitches regarding acronyms like SEO, PPC, SEM, among others. I’m sure they all say that you need these services ASAP, but let’s be honest, the only acronym you truly care about is ROI, and a positive one at that!

A lot of business owners don’t really understand what SEO is, and even more don’t care to know. As as they know it’s some fictitious word marketing agency use to get paid. So let me help clarify what SEO means. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

We specialize in developing a custom digital plan to map out your customer’s journey from awareness to consideration to purchase.

We can help you develop an online SEO and PPC strategy that engages with your target market to inspire action – from joining your social network community to viewing your website and filling out online forms while ultimately buying your product and referring your brand.

So, if you are looking for a Houston SEO company to help you experience an increase in sales from an increase in quality website traffic; you found us!  Once you start working with the Prospecks Marketing SEO team, your website ranking will improve across Yahoo, MSN, Google and other major search engines. We are the most competitively priced SEO company in Houston and we’re invested in our clients success. Our priority is to increase your sales as a result of our increase in your websites online rankings.

SEO OPTIMIZATION KEY FEATURES

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ON PAGE OPTIMIZATION

Website optimization has many steps and the primary step is On-page optimization. Our SEO experts have all that it takes to make your website a huge success. Following procedures are included in on-page optimization
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TITLE TAGS

Your title should be identified easily and it also needs to be precise. You may define it within the Title Tag. It will reflect the indexing of your page and hence it’s truly important to make it appealing and attractive for the search engines to get it indexed.
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META TAGS

Your products, services and website needs to be described here. You can’t make it long, but it needs to be detailed and not generic. Our SEO experts have acquired specific skills to improve your site performance here.
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KEYWORD ANALYSIS

You must place keywords that seem relevant to your business. You must also put LSI to turn your web content more effective than while placing simple key words.
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HTML TAGS

You must drive the attention of your target audience to these areas. These areas include tags as in italics, bold and header that contribute a lot towards your search engine ranking.
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ANCHOR TEXT & BACK LINKS

It involves external as well as internal links that provide your target audience with more improved navigation tools. You must use anchor text with relevant links.
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OFF PAGE SEO

Steps that you follow to build your site reputation without sharing the attempts in it are termed as off-page SEO or Off-page optimization. This is certainly a part of a credible link-building strategy. This is a process in which authority websites that are relevant to your site provide quality inbound links to it. You’ll no longer have to do dual reciprocal link exchanges.
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WRITING & DISTRIBUTING CONTENT

Irrelevant content harms your site and visitor perceptions. Your content is to be shared across various online directories. You don’t need to pay to post in directories and you also get an opportunity to link your site back from these directories. Our team will provide all your web content needs and turn your site into a key word rich platform with meaningful content.
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MONTHLY ANALYSIS & PLANNING

We will review efforts and results each week and then provide a detailed monthly outlook so the we understand and have a strategy for each step along the way. Every client is different, so every process must be customized and reviewed for the best results.
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MASS REACH

MASS REACH

On average an individual sales rep touches a little less then 100 leads per week. Let your website do the talking and actually work for you. Websites touch thousands per day.

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TARGET

TARGET

Have your website work to target quality leads, keywords will draw in those looking online for services and products like yours. You might be missing some of these leads right now.

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KNOWLEDGE

KNOWLEDGE

Your website should prove knowledgeable with valuble content. Your website should act as a business professional, one that provides all the needed information to your target audience.

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TIME

TIME

By having a site that brings in traffic your saving yourself and your entire sales force time. Have your sales team focus on the quality leads coming in from the website.