DEVELOPING YOUR LOOK & FEEL

DOES YOU BRAND

BRANDING

What do you want your brand to represent? We’ll identify your product and/or service and dig deeper to understand what motivates you, your philosophy and your values. Several factors go into developing a brand that properly speaks to the core of your company. We don’t just make a pretty design with a catch phrase, we explain the heart of your business and emotionally reach your audience. Your logo and your brand must speak to your audience.

Many people ask, “isn’t branding the same as a graphic design?” No, branding is a separate entity, while the two coincide and complement one another branding is the consistent feel and look that is personified to build your image. Think of branding as the gestures you make, your personality, your expressions; and then think of graphic design as your haircuts and the clothing you wear and how those items can change and compliment the core focus.

KEY ASPECTS OF BRANDING

DIRECTION

Map out the direction you want your business to go. Develop a clear and concise plan.

EMOTION

Provide a brand that delivers customers with the opportunity to feel like they’re part something bigger. Allow them to connect with your brand.

PURPOSE

A brand should promote and represent your the core of your business. Your purpose is the brick and mortar that supports your brand.

COMPETITIVE AWARENESS

Understand your competition, develop each of the key features to building your brand with an understanding of what your competition is doing.

CONSISTENCY

Your brand stands on a platform which must obtain cohesive messaging both visually and literally. This drives brand recognition and marketing aspects must work harmoniously.